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How to Responsibly Use AI Tools for PR and Content Creation
AI is now found everywhere, but how can you utilize it the right way? From ChatGPT to Grammarly’s Post Generator, AI is changing the game for startups, students, and businesses by creating content, writing pitches, and managing their PR. It’s quick, it’s powerful, but it’s also easy to misuse. If you’ve ever been tempted…
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How to Get Featured in the Press Without a Big Budget
Think Only Fortune 500s get Press? Think Again. It might feel like a far away dream to get your startup, side project, or student-run business mentioned in the media, and if you believe that hiring a PR firm that charges $10,000+ a month is necessary to achieve this, you’re not the only one. The…
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What’s a Press-Ready Brand? (And Why You Need One Before You Pitch)
You Only Get 1 Shot at a First Impression, Especially with Journalists In the World of PR, there’s that moment when a journalist first Googles you. But when startups/founders jump in without building the basics of their brand name, this eagerness may become a fast track to getting ignored or worse, sending a pitch…