AI is now found everywhere, but how can you utilize it the right way?

From ChatGPT to Grammarly’s Post Generator, AI is changing the game for startups, students, and businesses by creating content, writing pitches, and managing their PR. It’s quick, it’s powerful, but it’s also easy to misuse.

If you’ve ever been tempted to make a whole blog post without any edits or copy-and-paste a press release created by AI… this post is made for you. 

This post will teach you how to employ AI in a responsible and ethical way,  without sacrificing the genuinity and human voice that comes along with your business. 

Why AI Is a Game-Changer for PR and Marketing

When applied properly, AI can inspire innovation and save hours of your workday in ways that weren’t possible before. 

Utilizing artificial intelligence can refine your project workflow in numerous ways:

• Produce content more seamlessly by generating blogs, emails, and press releases in a timely manner.
• Create fresh, new ideas for your campaign themes or story angels.
• Simplify your research by compiling the information for summarizations and media lists.
• Help unfamiliar writers by organizing your thoughts and getting past “writer’s block”

For more early-stage startups, beginner firms, and student-led teams, this can put up a professional front without the need for a full writing team. 

5 Smart Ways to Use AI in Your Content & PR Strategy

1. Brainstorming and Outlining

Use tools like ChatGPT to generate ideas for social media themes, pitch angles, topics, and headlines.

Try inputting this prompt: “Give me five possible story angles for a beauty brand founded by Gen Z that is upending traditional skincare.”

2. First-Draft Press Releases and Pitches

AI can assist you in organizing a simple pitch email or press release, but don’t let it create the final draft. Include context, personality, and specificity.

Pro Tip: Utilize AI to format but avoid making it sound robotic.

3. Building Media Lists

When venturing into a new niche, use AI to assist in categorizing journalists, publications, and podcast hosts.

Example prompt:
“Who are the most active Substack or newsletter writers covering [topic]? Rank by estimated subscribers.”

4. Repurposing Content for Social Media

Make blogs into Instagram captions or LinkedIn postings. AI is able to reformat and rewrite content for various platforms or tones.

Pro tip: Ask it to rewrite your blog in a Gen Z tone for TikTok or Reels captions.

5. SEO Support

Request header suggestions, title tags, or meta descriptions from AI. It can also be used to create long-form content outlines that are packed with keywords.

What Not to Do With AI

AI has been proven to be a great assistant, but take note that it can not replace the role of creativity and critical thinking. 

Avoid:

• Copying and pasting blogs or proposals produced by AI without checking
• Utilizing AI to speak for your brand.
• Using unoriginal, bland content unassumingly; (reporters can tell it easily)

An example might be a pitch that begins, “Dear Media Professional,” and is filled with buzzwords but lacks a compelling narrative. If you do this, prepare to be ignored by everyone.

Conclusion: AI Is a Tool, Not a Plan

Even while AI has a lot of promise, the real magic happens when you mix it with your voice, strategy, and narrative.

If you’re using AI to save time and keep consistency, it’s great. Just be sure to keep being a sincere leader. People are still at the center of public relations, and they can sense when anything seems robotic.

Want to make AI your creative co-pilot (without losing your voice)?
Sign up for a 30 minute strategy call with us and get started!