URBN Market

URBN Market

Challenge

When URBNmarket came to MarkitAds, they were starting from scratch in the digital space. Their social media accounts had zero followers and no engagement, leaving them without an online community to promote upcoming markets or highlight their vendors. Beyond that, they had no press coverage or online publicity, making it difficult to build credibility, attract shoppers, or differentiate themselves in a crowded retail and events landscape.

Markit’s Solution

To establish URBNmarket’s presence, MarkitAds built a long-term organic growth strategy centered on consistent, audience-focused content. We developed a posting calendar to drive steady engagement, paired with collaborations from highly engaged local influencers to grow the community authentically. On the publicity side, we created an event-driven media strategy, crafting pitches tailored to high-profile local event columns and targeting niche journalists with stories that highlighted URBNmarket’s unique value. We delivered the playbook, and URBNmarket executed the strategy, transforming a blank slate into a growing, engaged brand presence.

Outcome

Through MarkitAds’ tailored content strategy, URBNmarket’s Instagram grew organically from zero to over 10,000 highly engaged followers, with consistent interaction on every post. At the same time, our event-driven PR outreach secured coverage in major outlets like The Washington Post and television segments on Fox 5, giving URBNmarket the credibility and visibility they needed. This combination of social traction and media exposure translated into hundreds of thousands of unique visitors attending their markets, cementing URBNmarket as a must-visit destination in the D.C. area.

URBNmarket is a curated pop-up marketplace founded in 2014 that brings together artisans, makers, and vintage vendors to showcase handmade, creative goods. Focused on community and originality, it connects shoppers with unique, locally crafted products through seasonal events across the D.C. area. Vendors apply to join, making each market a carefully selected mix of creativity and quality.