KORR – MarkitAds

KORR Value, LP

Challenge

The company’s CEO, Kenny, needed help building his online reputation and credibility. He had faced false legal accusations and defamation against his character that made it difficult to control how he appeared in search results. These untrue claims were damaging his professional image. Kenny wanted to establish a stronger online presence to support his business work and philanthropy, but didn’t have the expertise or connections to coordinate a comprehensive media campaign. He needed help reframing his brand and getting positive coverage across multiple reputable publications to counter the false narratives and restore his professional reputation.

Markit’s Solution

Markit developed a comprehensive reputation management strategy to own the first page of search results and push down negative coverage. We implemented advanced SEO techniques to ensure positive content would rank higher than the false accusations. Our team created and executed a strategic branding campaign that told Kenny’s true story through multiple channels.
We secured placements in high-authority publications to establish positive, credible coverage that would dominate search results. Our SEO specialists optimized this content to ensure it appeared prominently when people searched for Kenny’s name. We also developed a cohesive branding strategy that consistently communicated the truth about his character and professional achievements. By combining strategic media placements with technical SEO optimization, we were able to effectively suppress the defamatory content while amplifying authentic, positive coverage that accurately represented Kenny’s reputation and work.

Outcome

Within 6 months, Markit successfully secured 6 feature articles in major publications including USA Today, Digital Journal, Digital Trends, LA Weekly, International Business Times, and Tech Times. We created an SEO-rich personal biography for Kenny’s website and LinkedIn profile, effectively fixing his first page search results through strategic content creation and website development.

KORR Value, LP is led by an executive finance operator and repeat founder with a track record of building and scaling firms. He previously served as Executive Chairman of KORR Acquisitions Group and built First Cambridge Securities to more than 400 employees serving 15,000+ clients. Based in New York, the firm focuses on finance and investment advisory.